Many companies conduct customer satisfaction
surveys after a product or service has been fulfilled. But why don’t companies conduct
a Customer Expectation Survey before the product or service has been delivered?
For repeat customers you can thank them for
returning, ask why they selected your company for a repeat performance and
learn what you can improve upon this time Vs. last time.
For new customers you have an opportunity to
expand upon the first impression that enabled you to win the business.
This is a great way for you to build emotional
attachment to your company and its brand.