n. (in-tal-yo); a technique that etches a lasting impression

Customer Expectation Survey

  • By John Bernardi
  • 05 Sep, 2019

Great Way to Eliminate Buyer’s Remorse

Many companies conduct customer satisfaction surveys after a product or service has been fulfilled. But why don’t companies conduct a Customer Expectation Survey before the product or service has been delivered?

For repeat customers you can thank them for returning, ask why they selected your company for a repeat performance and learn what you can improve upon this time Vs. last time.

For new customers you have an opportunity to expand upon the first impression that enabled you to win the business.

This is a great way for you to build emotional attachment to your company and its brand.

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