Customer Expectation Survey
John Bernardi • September 5, 2019
Great Way to Eliminate Buyer’s Remorse
Many companies conduct customer satisfaction
surveys after a product or service has been fulfilled. But why don’t companies conduct
a Customer Expectation Survey before the product or service has been delivered?
For repeat customers you can thank them for
returning, ask why they selected your company for a repeat performance and
learn what you can improve upon this time Vs. last time.
For new customers you have an opportunity to
expand upon the first impression that enabled you to win the business.
This is a great way for you to build emotional
attachment to your company and its brand.
The ultimate leadership test isn't simply knowing what made the company successful. It's recognizing when the conditions for future success require a different way of thinking.
The better a company becomes at doing what it does, the harder it may be to recognize that its established approach is limiting its future.
Build On What Made You Successful to Create What Comes Next
Start With the Outcome You Want to Achieve—Not the Solution You Want to Buy
Apply Strategic Reframing to Respond to a Buyer’s Decision Criteria
Your Value Proposition Must Be Lived
The Revenue Growth Process Covers Four Bases
How to Influence a Sale Before You Make the Sale
